Specialising in holiday and residential park operational management and sales, James has a history of proven success. He’s worked for well-known park operators such as Haven Leisure, Park Leisure, Leisure Resorts, Vowles Parks, Acorn Parks and the Haulfyrn Group, as well as independent single-park sites.

Using skills he’s honed over 30 years in the leisure industry, James has a reputation for consistently achieving performance growth for both new and existing holiday and residential park developments.

Having quickly worked his way up the industry ladder in roles such as Sales Manager, General Manager and National Operations Director, James has an impressive ability to recognise the key challenges a business faces and to proactively lead a team to solve those challenges and achieve business growth and long-term success.

James’ holiday and residential park consultancy services have been sought by some of the most respected names in the industry and he still regularly gets asked to help or advise on all aspects of holiday and residential parks.

Clients include:

• Boutique Resorts
• Vowles Parks
• Aria resorts
• Acorn Parks
• Park Development
• Scarborough Lodge Retreat

James lives in Somerset with his wife Shona, they have 5 children between them. He loves to keep fit by cycling and running and has a passion for off-road motorcycling, which he does with his son, Tom. James also enjoys eating out with his wife Shona.

Specialising in holiday park sales leadership, operational support and commercial performance, Matt has built a strong reputation for helping holiday and residential parks improve results through clear structure, practical leadership and a strong focus on the customer experience.

Having held senior, national-level roles with large park operators, Matt brings a broad and balanced understanding of how parks operate at both park and central support level.  Alongside this, he has worked closely with private park owners and independent operators for many years, supporting them through periods of growth, change and transition.

Matt is particularly experienced in supporting parks following new acquisitions where rebranding, repositioning and reinventing are critical.  From resetting sales standards and refining pricing strategies to improving first impressions and rebuilding team confidence, he works hands-on with operators to ensure parks are set up for long term success rather than short term fixes.

Matt has written and implemented fresh sales processes and training programmes.  Designed to raise standards and improve consistency these processes give teams the confidence to have clear, transparent sales conversations.

Throughout his career, Matt has demonstrated a strong ability to quickly identify where performance can be improved whether through training, structure, mindset or operational alignment and to work collaboratively with the park owners and teams to deliver measurable results.

Outside of work, he is a classic car enthusiast, loves travelling and enjoys a good steak.  He is also a (not-so-public) fan of musical theatre. Matt grew up on Portland in Dorset and still enjoys spending time in the sea, particularly diving and spearfishing.